Industrial Analysis COMM445

Eternal Sunshine, Ariana Grandes 7th studio album, was released on March 8th, 2024. The

release of this album came as a surprise to many fans as they were not anticipating Grande’s return to music, since she was pursuing her role in Wicked. The release was kicked off by a lead single titled “Yes, and?” that dropped on January 12, 2024. The lead single came with no promotion, except for a music video and a singular Instagram post the day prior to its release. Ariana Grande used Instagram to promote the few hints, given that she has accumulated over 376 million followers, the use of her own social media was more than effective.

After looking over Ariana Grandes Instagram, she also used this to promote her beauty line, r.e. m. Beauty. Utilizing the success of her music career to promote her beauty line is a smart business tactic that can pay off. It is clear that Ariana Grande knows how to promote herself and her work. Utilizing her work during the midst of a cancellation and coming out on top has been a tactic I have seen recently. Celebrities and public figures are utilizing any attention they receive to make a profit. This example supports the notion that celebrities have learned to marketthemselves in an untraditional way that benefits their brand as a whole.

Like other modes of promotion, the albums actual release became a transactional exchange between the artist and the fans. Since the album's release was accompanied by merchandise, limited edition vinyls, and even a promotional remix with Mariah Carey, it is safe to say that the marketing went above and beyond once the single was released. Shortly after the song and merchandise were released, the full album came out. Once again, the album's release translated over into Grandes beauty line as well. There was also a perfume release that came out a few months after Eternal Sunshines' release. The anticipation of the album's release and the later success of it had a trickle effect for her other business ventures.

Overall, there was an emphasis on promoting several branches of business at once. This more than likely created a lot of buzz and excitement for Ariana Grandes fan base, which ultimately translated into sales and streams. The general anticipation for these releases and the sequence in which they debuted created a long conversation about the Ariana Grande camp. In the beginning of the year, Eternal Sunshine was released and r.e.m. Beauty dropped a new collection. Then, Ariana Grandes released perfumes, three were released in three separate countries to create an exclusive feel to the drop.

The climate in which Eternal Sunshine was released created a lot of suspense and support for everything that followed. It was almost as if there was one release after the other in the name of Eternal Sunshine. The seemingly endless promotion also killed two birds with one stone as Ariana Grande created hype for the Wicked release in November of 2024. The release also served its purpose as her response to the backlash she was facing. Nonetheless, the Eternal Sunshine release acted as a powerhouse for the entire promotional production of Ariana Grandes brand.